TheAimes

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Curating Dreams

Degas
Danse Dessin

About the project

The first exhibition of original Degas drawings organized on a cruise ship, this multi-art form dining experience brought passengers closer to the world of Degas and a spellbinding exhibition of his impressionist works.

The first exhibition of original Degas drawings organized on a cruise ship, this multi-art form dining experience brought passengers closer to the world of Degas and a spellbinding exhibition of his impressionist works.

‘ 21

  • Location
    Travelling
  • Duration
    01.01.19 – 25.10.21
  • Client
    MSC Cruises

Curated by Marcello Smarrelli

An unprecedented project, featuring “Degas Danse Dessin”

Scope of Work

Creative Concept
Exhibition Design
Curatorship
Content Production
Artwork Loan, Transportation & Insurance
Climate-Controlled Display Cases
AV & Technology
Project Management
Set-Up & Dismantling

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2021

A spellbinding exhibition of
original impressionist art

A turnkey exhibition solution from
conception to production.

A turnkey exhibition solution from conception to production.

The entirely new nature of this project required meeting the disparate expectations of the clients – TheAimes had to meet the shipowner’s expectation to have original and renowned artwork pieces as a long term loan on a cruise ship, and to meet museum conservation standards regarding this kind of work on a ship. A long period of mediation with the shipyard architect, the shipowner, the curator and the lender was a crucial early step, along with cultural mediation regarding the cruise-ship passengers: their interest in arts exhibitions, their tastes and their demographics were fundamental to the conception of the exhibition experience. In total, passengers of more than 30 cultural backgrounds had to be engaged with this exhibition, requiring a totally different approach to museum exhibition.

The tools for the public to engage with the exhibition were tailor-made and multifarious; the multi-art-form storytelling included the filming of beautiful images of moving ballerinas that were available via touchscreens to immerse passengers into Degas’ world, his period of history and his obsession with movement.
An exhibition on a cruise ship requires rapid turnaround; the exhibition space was ready only at the very last minute when the ship itself was finalized by the shipyard. Our team worked hand-in-hand with the shipyard to develop the proper exhibition space and the showcases, also collaborating to find the best system to secure museum conservation standards of humidity and temperature.

The transportation of the artworks on board was done by Arteria, while the installation team was French company Chenue. The art insurances, unique due to the unprecedented nature of the exhibition, were handled by AXA, who studied the special insurance conditions of the exhibiting scenario. The exhibition’s digital content was conceived by our creative team with the curator and produced in-house.
@TheAimes

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